Since our inception, in 1961, we have charted many successes through the sheer dint of hard work, honest effort, listening to the needs of the time, making the right decisions and taking the right choices, and a commitment to our business. These qualities have enabled us to grow in the goodwill of our customers and become the leading name in hardware not only in our home state of Rajasthan but also throughout the region.
What has helped us most in our growth is customer satisfaction. That has always been the ultimate yardstick for success. We knew that if we could give exactly what the customer wanted – the customer would come again and again and also spread the word about the quality of our products and what is available in our stores. It is this knowledge that has propelled us to become the top-most name in the business. In the field of hardware, ours is the name that comes first in the minds of any buyer who is looking for the widest range of products of the best quality, and at a fair price. This reputation – of uncompromising value has earned us a loyal legion of repeat customers and long-term patrons who know we stock the leading brands in this business.
Our wholesale unit was set up in 1980. This was a bold step at that time but soon established itself as a first choice amongst discerning clients. With the spurt in economic activities that came with the economic boom in India, we have gone from strength to strength. Our growing reputation earned us further goodwill in the market and propelled a phenomenal expansion through the decades of increased infrastructural activity spanning several sectors.
We catered to a wide cross-section of the market which included large-scale residential and commercial projects. As India developed and the rising standards of living among its population spurred construction projects – both private and public – we prospered concurrently. Our business developed in sync with the fortunes of the country as prosperity began to percolate through the different tiers of society. More and more people could now afford quality housing and development projects sprung up throughout India. In our part of the country, we became the known address for all hardware requirements. Those who could not dream of a home of their own could now choose from a selection of residential option that was simply not available before.
The middle classes increased in size and also in spending power. Home and offices, workplaces and recreational areas, shopping complexes and leisure projects started to be built for them, and reflect their rising economic power. Those who could afford good quality construction before now began to look towards even better quality of products. The entire spectrum of the population thrived and began to demand goods that are durable and of undisputed quality – and we were there to meet their demands
Our new display gallery showroom opened in 2015. From one store we branched out to become a chain of instantly recognised outlets because our name had become a byword in the industry. We have always believed in stocking the best brands because our identity rested on their quality and dependability. This is what was known by our customers who knew they could trust our products – time and time again.
Since we have always associated ourselves with the best brands, the superiority of what we sell has never been in any doubt. And decades of good work has made us all the more prominent in the minds of the public. We have gone from strength to strength, and the journey is far from over. We have come a long way since our beginnings in 1961 and are about to complete 60 years in this line of business.
his jubilee would be yet another proud milestone on our journey. We intend to go many miles further along the road to success and have set our eyes on the future with hope and well-thought-out plans for innovations and further expansions.